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$2.39

Language : English

Book Description

  1. Fundamental Concepts: Dive into the core principles of online advertising, from pay-per-click (PPC) campaigns to social media advertising and search engine optimization (SEO). Learn the terminology and essentials to get started with confidence.

  2. Budget Optimization: Master the art of budgeting and resource allocation for online advertising, ensuring that your startup maximizes ROI without breaking the bank.

  3. Target Audience Profiling: Understand your ideal customers and how to reach them effectively through audience segmentation and targeting techniques.

  4. Campaign Creation: Step-by-step guidance on crafting compelling and effective online advertising campaigns. Learn how to design eye-catching ad creatives and write persuasive ad copy.

  5. Platform Selection: Discover which online advertising platforms are best suited for your startup's goals, whether it's Google Ads, Facebook, Instagram, LinkedIn, or other channels

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