Book Description
Fundamental Concepts: Dive into the core principles of online advertising, from pay-per-click (PPC) campaigns to social media advertising and search engine optimization (SEO). Learn the terminology and essentials to get started with confidence.
Budget Optimization: Master the art of budgeting and resource allocation for online advertising, ensuring that your startup maximizes ROI without breaking the bank.
Target Audience Profiling: Understand your ideal customers and how to reach them effectively through audience segmentation and targeting techniques.
Campaign Creation: Step-by-step guidance on crafting compelling and effective online advertising campaigns. Learn how to design eye-catching ad creatives and write persuasive ad copy.
Platform Selection: Discover which online advertising platforms are best suited for your startup's goals, whether it's Google Ads, Facebook, Instagram, LinkedIn, or other channels